Portfolio
Hi, I'm Luthfan Auzan
Tech-savvy professional with 8+ years of cross-industry expertise and a proven track record in the technology sector. Experienced in product management and business analysis, with 3+ years of delivering solutions that bridge business needs and technical capabilities in fast-paced, agile settings.
What I do
Business Analysis: Analyze stakeholders' needs, business processes, data, and systems to create improvements and solutions to business problems.
Product Design: Create apps or websites wireframe designs to effectively communicate design requirements, and facilitate the iterative design process to create intuitive and visually appealing user-centric products.
Cross-functional Collaboration: Collaborating with an agile team of developers, quality assurance engineers, and UI/UX designers. From maintaining and improving existing products to creating new products.
Project Management: Working with project managers to prioritize engineering tasks and ensure that developments are completed on time.
Stakeholder Management: Maintain good communication and collaboration with clients and partners to manage their requests, expectations, and business requirements.
Product Administrations: Collaborating with the operational team, finance, legal, and other internal or external stakeholders necessary to ensure smooth business operations.
System Integration Consultation: Review potential partners' technology and operational capability to decide the best method for system integration.
Continuous Improvements: Analyze the needs and pain points of all internal and external stakeholders to make meaningful improvements to product operations and their supporting systems.
Scrum Facilitation: Led daily stand-up meetings, sprint planning sessions, sprint reviews, and retrospectives. Ensure effective communication and collaboration within the Scrum team and stakeholders.
Data Analysis: Gather a wide variety of data to gain insights into user behaviors, preferences, needs, and problems.
My projects
Highlights from projects I’ve driven from concept to completion:
Power Services Revamp
Company: PLN Icon Plus
Role: Product Manager
User: PLN
Project: PLN Mobile - Power Services RedesignTo enhance user experience while simultaneously aligning our product with company and government policies, we redesigned the electrical power services menu (New Installation, Power Adjustment, and Temporary Installation).What I do:
Analyze processes and gather requirements from stakeholders.
Create high-level UX flow, activity diagram, matrix diagram, and requirements.
Collaborate with designers to create and iterate on UI/UX designs.
Collaborate with internal and external development teams to iterate and refine implementation.
Facilitate scrum meetings and monitor development timelines to ensure on-time delivery.
Transaction Verification and Refund
Company: PLN Icon Plus
Role: Product Manager
User: PLN & PLN Mobile Users
Project: PLN Mobile - Transaction Verification and RefundTo ensure every transaction on PLN Mobile is successful, we are adding a new functionality to verify the status of any pending transaction. We are also adding an enhanced refund system as a fallback if a transaction fails.What I do:
Analyze processes and gather requirements.
Create high-level UX flow, activity diagram, and requirements.
Collaborate with designers to create and iterate on UI/UX designs.
Work closely with developers to iterate and refine implementation.
Foster collaboration between our development teams, payment gateway team, operational team, and customer service team.
Facilitate scrum meetings and monitor development timelines to ensure on-time delivery.
Digital Checklist App
Company: ISMAYA Group
Role: Business Analyst
User: Ismaya Group Operational Teams
Project: Digital ChecklistWe are creating an in-house digital checklist app and its supporting software to replace costly 3rd party solutions, potentially saving billions of rupiah in yearly software subscription costs.What I do:
Conduct UI/UX research on competing solutions.
Analyze processes and gather requirements from the operational team.
Create wireframes for the App and its supporting systems.
Collaborate with designers to create and iterate on UI/UX designs.
Create requirement documents and acceptance criteria for developers and QA engineers.
Facilitate scrum meetings and monitor development timelines to ensure on-time delivery.
Vertical System Integration
Company: Cermati
Role: Product Owner
User: Bank BCA
Project: BCA Lifestyle - Bus and ShuttleWe partnered with an established bus ticket aggregator to add a bus ticketing feature to BCA Mobile's Lifestyle menu.What I do:
Assess the technical capability of the partner's technologies.
Working with designers to conduct research and create UI/UX designs.
Create Product Requirement Documents from the ground up.
Manage communications between our client and the 3rd party partner to align business and technical requirements.
Working with developers and QA engineers to ensure the product is developed and tested properly.
Working with a project manager to manage resources across different projects.
PPOB Products Expansion
Company: Cermati
Role: Product Owner
User: Cermati & Indodana - Top Up and Bills
Project: PPOB Products ExpansionWe partnered with established billing aggregators to expand Cermati and Indodana PPOB products and add layers of redundancies to ensure transactions safety and reliability.What I do:
Assess partners' technical documentation to determine the integration mechanism.
Conduct pricing and product selection analysis to determine which products will be integrated.
Maintain good communication with partners to ensure a smooth integration process, from the business, legal, finance, and technical side.
Conduct UI/UX research on other PPOB platforms.
Collaborate with the design team to iterate on the UI/UX designs.
Create Product Requirement Documents.
Map partners' API payload properties to our existing API and design new APIs.
Facilitate tests and compile test result reports.
Automated Transaction Reporting
Company: Cermati
Role: Product Owner
User: Internal Finance Team
Project: Automated Transaction ReportingI collaborated with the finance team and the engineering team to create a system that compiles daily transaction data into a single report file every month. Our finance team feels that creating reports is labor-intensive and lengthy, hence the need for automation.What I do:
Assess the pain points and feature requirements from the finance team.
Analyze past reports to create a list of required data, data sources, and necessary calculations.
Create report mockups and iterate the mockups with the finance team and a senior product owner.
Create Product Requirement Documents from the ground up.
Working with developers and QA engineers to ensure the product is developed and tested properly.
Working with a project manager to manage resources across different projects.
Refund Process Automation
Company: Cermati
Role: Product Owner
User: Internal Operational Team & BCA Lifestyle Operational Team
Project: Refund Systems Enhancements and AutomationWe managed to decrease the time needed and the chance of human error in processing refunds for BCA Lifestyle transactions. Our operational team saw that there is room for improvement in our refund process. I analyzed all of the steps involved in the process and identified which steps could be improved. Then, I created a list of improvements to be added to our system by our engineers.What I do:
Assess the pain points and feature requirements of the operational team.
Analyze the flow, systems, and stakeholders involved in all of the refund processes.
Create a list of new requirements to be added to our existing system.
Working with developers and QA engineers to ensure the product is developed and tested properly.
Work with a project manager to manage resources across different projects.
Brief the operational team on the improvements made in the system and the changes in some of the processes.
Test the improvements with our operational team, the client's operational team, developers, and QA engineers to ensure smooth implementation.
User Experience Streamlining
Company: Cermati
Role: Product Owner
User: Bank BCA & Blue Bird
Project: BCA Lifestyle - TaxiOne of our partners (Blue Bird) noticed that our API services cost was higher than expected. We worked together to find the source of the problem and pinpoint the culprit on some APIs. I collaborated with UI/UX designers to redesign and streamline the UX flow to minimize the usage of said APIs. Our API costs were projected to decrease by at least 30%.What I do:
Work with developers and our partner to assess which APIs were used and how many times they were called during a user journey from start to finish.
Work with UI/UX designers to change some steps and pages that make too many API calls.
Coordinate with the client and our partner to ensure their business requirements are still aligned after the streamlining.
Working with developers and QA engineers to ensure the product is developed and tested properly.
Work with a project manager to manage resources across different projects.